Südback 2010
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IsernHäger Südback 2010 Halle 9 D 31

Trade Fair for the Bakery and Confectionery Trades

südback 2010 already right on track
First exhibitor registrations for südback, the trade fair for the bakery and confectionery trades,
taking place in Stuttgart from 16 – 19 October 2010
Preparations are, however, long under way and the first exhibitors have already registered for the event. Running from 16 – 19 October 2010, südback, in the absence of iba, is regarded by industry experts as the bakery and confectionery trade fair in Germany, now more than ever following the move to the halls of the new Stuttgart Trade Fair Centre beside the airport. Exhibitors and visitors alike appeared to be impressed by the second outing of südback 2008 at the new trade fair grounds, something which was seen in the excellent results. Despite the tense situation in the industry and the start of the financial crisis, a decidedly good atmosphere prevailed in the trade fair halls in the Filder region. “Our exhibitors were completely satisfied with the running of südback”, explained Stuttgart’s Managing Director, Ulrich Kromer, “there was a lot of business carried out.” Despite the difficult economic environment, the trade fair set a positive example for the industry. Altogether 29,538 specialist visitors were presented with the products and services of 499 exhibitors from 13 nations. These figures saw approximately 2,000 more visitors registered at südback than in autumn 2007 when the trade fair first took place at the new grounds.

südback has taken a clear step forward.” A further benefit for exhibitors: according to a representative survey from the previous südback event, approximately 75% of visitors were involved in the decision-making process for company acquisitions. 73 percent of those asked had concrete intentions for purchasing or investment. And 97 percent intended to return to südback in 2010.


IsernHäger is looking forwart to your visit!
booth 9 D 31, hall 9 (bakery booth 9 D 29, hall 9)

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